Brand Strategist & Copywriter

Are you the kind of person who can read a brand brief and immediately hear the story underneath it? Do you get genuinely excited about finding the exact words that make a brand feel unmistakably like itself, not generic or templated and certainly not AI? And do you think beyond the document... about whether the client can actually use what you've created once you're done

Then keep reading...

About I for Design Studio:
We're a boutique brand and web design studio based on the Sunshine Coast, QLD Australia, led by Indiah (Creative Director). We work with premium service-based businesses. Think interior designers, lawyers, allied health professionals, and creative studios who care deeply about how their brand shows up in the world.

The design work is refined, intentional, and personality-led. The brand strategy and copy behind it needs to match that standard exactly.

The opportunity:
This is a gig-based EOI, not an ongoing role *yet*. We're looking to build a relationship with a brand strategist and copywriter (if such a unicorn exists) who we can bring in on a per-project basis as the workload requires. If the fit is right, there's real potential for this to grow into something more regular over time.

What you'll work on:
1. Brand strategy documents: positioning, audience research, competitor analysis, brand personality and messaging frameworks
2. Tone of voice development: defining how a brand sounds and giving it a voice that actually feels human
3. Website copy: homepage through to internal pages, written to convert without sounding like everyone else
4. Brand messaging: taglines, brand story, key messages, value propositions
5. Brand guidelines that are genuinely usable: written in plain language so clients can maintain their own voice confidently after handover
6. Supporting with EDM copy, social captions, or other brand-adjacent writing when needed

What's in it for you:

• A creative director who has strong aesthetic and strategic instincts, meaning you won't be briefed vaguely and left to guess
• A creative director who genuinely wants your strategic input. Yes, your ideas and instincts are welcome and encouraged here, not just your execution
• Inspiring, well-positioned clients across premium service industries
• Flexible, project-based work that fits around your other commitments
• A studio that values craft, honesty, and doing things properly

You're a fit if you:

• Have at least 3 years experience in brand strategy, copywriting, or both, ideally in a creative service or agency environment
• Understand the difference between a brand voice and a writing style, and know how to build both from scratch
• Write in clear, confident, human English that doesn't sound like it came from a template (or worse, AI)
• Can translate research, strategy, and client conversations into copy that actually moves people
• Understand that strategy and copy only work if the client can actually USE them. You write guidelines that are clear, practical, and easy to implement, not just impressive documents that sit in a folder and never get opened again
• Don't just complete the brief, you improve it. You bring ideas, spot gaps, and flag opportunities we haven't thought of yet. If you can see a better way to position a client or a piece of copy that would land harder, you say so
• Are comfortable working autonomously from a brief and delivering polished work without hand-holding
• Communicate proactively, ask smart questions upfront, and flag anything unclear before it becomes a problem
• Are available for calls and feedback during AEST business hours when needed

Bonus points for:

• Experience working with premium service-based businesses like lawyers, health professionals, interior designers, creative studios
• Understanding of brand identity and how copy and visual design work together
• Ability to do both strategy AND copy (potentially rare, but very welcome)

How to apply:

Email ---------- with the subject line: "I'm your next brand strategist and copywriter"

Please include:

• A short note about who you are and why this work appeals to you
• One or two examples of brand strategy or copy you've created that you're genuinely proud of and a sentence on why
• Your CV or portfolio link
• Your availability and preferred rate per project or per hour in USD

**Important note: please write your application in your own words. We use AI tools in our everyday processes and we're not against them, but if your application reads like it was written entirely by AI, it won't be considered. This role is about human thinking, human voice, and human creativity. We'd love for you to show us yours!

Due to the volume of applications, we're only able to respond to candidates we'd like to take further. If you don't hear from us, please know we appreciate you taking the time to apply.