Digital Marketing Specialist

ABOUT THE COMPANY

We are a B2B marketing agency serving manufacturing and industrial companies across North America. Our clients operate in fabrication shops, engineering firms, and construction services, industries where buyers are engineers, operations managers, and procurement teams who expect substance, not fluff.

We help them cut through the noise by producing content and campaigns that actually connect with the people making purchasing decisions in technical industries.

ABOUT THE ROLE

We are looking for a Digital Marketing Specialist who can write with authority on technical subjects, design visuals that communicate clearly, and execute campaigns from start to finish. You will work directly with leadership and own a meaningful piece of our marketing output from day one.

This is not a role for someone who pastes AI output and calls it done. We use AI as a starting point and apply real expertise to make the output sharp, accurate, and on-brand. You need to know when AI gets it wrong and fix it before it goes anywhere near a client.

NON-NEGOTIABLE REQUIREMENTS

These four are hard requirements. If you do not have all of them, please do not apply.

1. Highly fluent or native-level English. You will produce client-facing content in English every day. This cannot be developed on the job.

2. Email marketing expertise. You must have hands-on experience building and executing campaigns end to end including list segmentation, copywriting, template design, A/B testing, and performance reporting. Platforms such as Mailchimp, HubSpot, Klaviyo, or ActiveCampaign required.

3. SEO proficiency. You must be able to conduct keyword research, optimize on-page content, monitor rankings, and produce clear performance reports. Working knowledge of SEMrush, Ahrefs, or Google Search Console required.

4. Basic web updates. You must be comfortable making routine updates in WordPress or a similar CMS including page edits, blog publishing, and layout adjustments. You do not need to be a developer but you cannot be afraid of the backend.

WHAT YOU WILL DO

• Content and writing: Research and write technical content for manufacturing and industrial audiences including email campaigns, whitepapers, case studies, LinkedIn posts, and blog articles. Your writing must sound like a human expert, not a chatbot.

• Email marketing: Build, manage, and execute email campaigns end to end across the full lifecycle including segmentation, copywriting, template design, scheduling, A/B testing, and post-campaign reporting.

• SEO: Conduct keyword research, optimize on-page content, track rankings, and produce monthly performance reports.

• Web updates: Make basic updates to WordPress or similar CMS platforms including page edits, blog publishing, and layout adjustments.

• Graphic design: Create on-brand visual assets for digital campaigns, social media, whitepapers, and presentations using Canva. Adobe Creative Suite experience is a strong plus.

• Reporting: Build clear, readable reports showing campaign performance, traffic trends, and ROI. Translate data into plain-language insights for non-marketing stakeholders.

STRONG CANDIDATES WILL ALSO HAVE

• 3 or more years in a digital marketing role
• Graphic design skills with real work you can point to
• Experience managing LinkedIn and other social platforms for a B2B audience
• Comfortable working independently with minimal supervision in a remote environment
• Proactive communicator who flags issues early and does not wait to be asked

THESE WILL MAKE YOU STAND OUT

• Experience marketing to engineers, construction professionals, operations managers, or procurement teams
• Background in manufacturing, industrial equipment, fabrication, supply chain, or related sectors

WHAT WE CARE ABOUT BEYOND THE RESUME

• Curiosity about technical subjects. You do not need to be an engineer but you need to want to understand how things work.
• Attention to detail. Industrial buyers catch errors. Your content cannot have them.
• Ownership mentality. You will own projects, not just tasks.
• Follow-through. Deadlines in this industry are real.