CRO Designer (Shopify / E-commerce)

Summary
CRO Designer
(E-commerce / DR Marketing) Fully Remote
Schedule: Flexible (set your own hours)
Employment Type: Full-time
Compensation: Competitive salary, paid in USD

Company Overview

• We operate multiple successful e-commerce brands in the skincare and health & wellness sectors, consistently achieving 7-figure monthly revenues. Our brands are heavily focused on direct response marketing, creative testing, and funnel optimization. We are scaling aggressively toward 9-figure annual revenue.

Why Join Us?

• Own the conversion layer of 8-figure DTC brands, with enough traffic to get a clean read on every test.
• Bridge the gap between classic direct response funnels and cutting-edge AI production.
• Full ownership of the CRO pipeline, from insight to shipped variant.
• Work with a highly ambitious team that already buys the traffic, your work compounds immediately.

Role Summary

• As a CRO Designer, you will own everything that happens after the click. Your primary focus is designing and testing high-converting Shopify experiences advertorials, landing pages, product pages, upsell flows that turn our media spend into profit.
• You must have a deep understanding of Direct Response (DR) principles. We are not looking for someone who falls in love with a design; we are looking for someone who is right.
• You will work closely with the Creative Strategy, Media Buying and Growth teams to make sure the promise made in the ad survives the click and converts.

Key Responsibilities

• Design and iterate high-converting Shopify landing pages, advertorials, PDPs and funnels across multiple brands.
• Own the CRO testing roadmap: hypothesis, variant, result, next.
• Design A/B and multivariate tests and own the readout, what won, what lost, and why.
• Design ad-to-page continuity in lockstep with the creative pipeline.
• Design AOV mechanics: bundles, upsells, cross-sells, subscription offers, cart drawers.

Requirements (Must-Have)

• Proven DR Background: Extensive experience in CRO for direct response e-commerce.
• Proven Results: A track record of tests you ran end to end, with the numbers to back them.
• Deep Shopify: Themes, page builders (GemPages or similar), and the app ecosystem.
• Paid Traffic Fluency: You've designed specifically for Meta traffic and know why it behaves differently from organic.
• Tooling: Fluent in Figma; comfortable enough in HTML/CSS (and Liquid) to brief a developer without a translator.
• Analytical Rigor: You can discuss sample size and significance without hand-waving.
• English: Solid written and spoken English, with meaningful CET overlap.

Nice to Have (Not Required)

• Experience in the US market (specifically 40+ female audience).
• DTC experience, ideally in skincare, health, or wellness niches.
• Background in copywriting or scriptwriting for high-converting VSLs and advertorials.
• Klaviyo, TripleWhale or Northbeam experience.
• Funnel building platform knowledge (Checkoutchamp, funnelish etc.) +
• Deep hands-on AI experience.

Ideal Candidate Profile

• Performance Obsessed: You care more about CTR and CVR than winning design awards.
• Versatile: You can write an advertorial headline, mock a section, or design a static if the team needs a hand.
• Fast & Agile: You thrive in a high-pressure environment where speed is a competitive advantage.
• The "AI Architect": You use AI tools to move from insight to wireframe to shipped variant in days, not weeks.

Important
This is not a traditional "web design" role. We are looking for a CRO Designer who understands that data dictates art.

To Apply:
You must answer all the questions below.
1. Please send us your updated Linkedn/Upwork profile or CV with google drive link (make sure that it's visible to everyone)
2. Please share one link (portfolio, case study doc, or drive link) showing 2–3 CRO works you ran end-to-end for a DTC e-commerce brands (hypothesis, variant, result).
3. Which AI tools do you use in your creative designs, and how do they impact your production speed/quality? Please explain briefly
4. Choose the areas you have experience with. In your answer, list the letters that apply to you (e.g., "A, C, E, G").
A. Shopify Page Building (Replo, Shogun, GemPages, PageFly)
B. Advertorial & Pre-Lander Design (Listicles, editorials for cold traffic)
C. Product Page (PDP) Optimization
D. Checkout, Cart & Post-Purchase Flows (Upsells, cart drawers, bumps)
E. AOV Mechanics (Bundles, cross-sells, subscription offers)
F. Funnel Analytics (GA4, Shopify Analytics, heatmaps, session recordings)
G. Ad-to-Page Continuity (Designing specifically for Meta traffic)
H. Front-End Implementation (HTML/CSS, Liquid, theme edits)
I. AI Workflow Automation (Using AI to speed up production)
J. Direct Response Copywriting (Headlines, offers, angles)
K. Other (please specify)