Creative Director – eCommerce & Brand Design

About the Role
We are seeking an experienced Creative Director to lead the visual direction of a fast-growing eCommerce consumer products company.
This is a senior leadership role responsible for developing a premium, recognizable brand across Amazon, Shopify, product packaging, advertising, social media, email marketing, and all digital channels.
You will be responsible for creating a cohesive visual identity across a growing catalog of products while ensuring every customer touchpoint reflects a premium brand experience.

Responsibilities
Brand Leadership

• Own and evolve the company's visual identity.
• Develop and maintain comprehensive brand guidelines.
• Build a recognizable premium brand across all channels.
• Ensure consistency across every product and marketing asset.

Packaging Design

• Lead the design of premium packaging for 100+ SKUs.
• Develop scalable packaging systems that maintain consistency while allowing each product line to stand out.
• Prepare production-ready artwork and collaborate with manufacturers to ensure print accuracy.

Amazon & eCommerce Creative

• Design high-converting Amazon listing images.
• Create Premium A+ Content.
• Design Amazon Brand Store pages.
• Optimize creative assets based on conversion data and customer behavior.
• Ensure all creative complies with Amazon policies and best practices.

Shopify & Website

• Design premium Shopify product pages.
• Create landing pages and collection pages.
• Improve user experience and conversion rate.
• Maintain consistent branding throughout the website.

Marketing & Advertising

• Create advertising creatives for Amazon, Meta, Google, email marketing, and social media.
• Design promotional campaigns, banners, launch materials, catalogs, and print collateral.
• Produce creative assets for seasonal promotions and new product launches.

Product Launch Leadership

• Lead all creative aspects of product launches.
• Coordinate packaging, listing images, A+ Content, website assets, advertising creatives, and video content.
• Ensure every launch meets the highest creative standards.

Creative Strategy & CRO

• Develop creative strategies based on analytics and customer insights.
• Conduct ongoing testing and optimization to improve conversion rates.
• Analyze performance metrics and recommend design improvements.

Art Direction

• Direct product photography and lifestyle photoshoots.
• Create shot lists and ensure visual consistency across all photography and video.

Creative Operations

• Build scalable design systems, templates, SOPs, and workflows.
• Organize and maintain digital asset libraries.
• Improve creative processes for efficiency and consistency.

Leadership

• Lead and mentor designers, freelancers, photographers, and videographers.
• Conduct creative reviews and maintain high quality standards.
• Collaborate closely with marketing, product development, operations, and executive leadership.

Qualifications

• 7+ years of professional graphic design experience.
• 3+ years in a Creative Director, Art Director, or senior creative leadership role.
• Extensive experience designing for Amazon and other eCommerce platforms.
• Strong portfolio showcasing branding, packaging, Amazon listings, and digital marketing.
• Experience building and maintaining premium consumer brands.
• Exceptional understanding of typography, layout, color theory, branding, and consumer psychology.
• Excellent English communication skills.
• Strong project management and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Bachelor's degree in Graphic Design, Marketing, Fine Arts, or a related field is preferred but not required. An exceptional portfolio and proven experience are valued more than formal education.

Preferred Experience

• Beauty, skincare, wellness, supplements, or consumer packaged goods (CPG).
• Experience managing brands with 100+ SKUs.
• Amazon Premium A+ Content and Brand Store design.
• Shopify theme customization and UX.
• Product photography and art direction.
• Motion graphics and video editing.
• 3D product rendering and mockups.
• AI-assisted creative workflows.
• Working directly with manufacturers and printers.
• Creative workflow management using ClickUp, Asana, ---------- , or similar platforms.

Software Requirements

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Figma
• Adobe Premiere Pro or DaVinci Resolve
• Adobe After Effects (preferred)
• Blender or other 3D rendering software (preferred)
• Canva
• AI creative tools such as ChatGPT, Adobe Firefly, Midjourney, or similar

What We're Looking For
We are not looking for someone who simply executes design requests.
We're looking for someone who:

• Thinks strategically and creatively.
• Takes ownership of the brand.
• Brings new ideas and challenges existing ones.
• Understands branding, marketing, and consumer behavior.
• Makes data-driven creative decisions.
• Obsesses over quality and attention to detail.
• Can build systems that scale as the business grows.
• Has a passion for creating world-class consumer brands.

To Apply
Please submit:

• Resume
• Portfolio
• LinkedIn profile
• WhatsApp number
• Examples of:
• Amazon listing images
• Premium A+ Content
• Product packaging
• Brand identity projects
• Shopify or website designs
• Consumer brands you have helped build

Please also answer the following questions:
1. Describe one consumer brand whose visual identity you admire and explain why.
2. If hired, what would be the first three improvements you would make to our brand's creative direction?
3. Share the project you are most proud of and explain the results it achieved.
4. Have you managed other designers or creative teams? If so, describe your experience.
5. Include links to your best Amazon, packaging, and branding work.

Social Media Marketing Manager – Organic Content & Paid Advertising
About the Role
We are seeking an experienced Social Media Marketing Manager to lead our brand's presence across all major social media platforms while managing paid advertising campaigns that drive brand awareness, customer engagement, and revenue.
This role combines content strategy, social media management, influencer marketing, community engagement, and paid advertising into one position. You will work closely with our Creative Director, marketing team, and leadership to build a premium consumer brand.

Responsibilities
Social Media Strategy

• Develop and execute a comprehensive social media strategy.
• Build a recognizable and engaging brand across all platforms.
• Create monthly content calendars.
• Stay ahead of social media trends and platform updates.

Content Management

• Plan, schedule, and publish content across:
• Instagram
• Facebook
• TikTok
• YouTube
• Pinterest
• X (Twitter )
• LinkedIn
• Threads
• Write engaging captions and calls to action.
• Optimize posts for each platform.
• Maintain a consistent posting schedule.

Paid Advertising

• Create and manage paid advertising campaigns across:
• Meta (Facebook & Instagram)
• TikTok Ads
• Pinterest Ads
• YouTube Ads
• Google Display & YouTube
• Manage advertising budgets.
• Monitor ROAS, CPA, CTR, CPC, CPM, and other key performance metrics.
• Continuously test creatives, audiences, and messaging to improve performance.

Influencer Marketing

• Identify and recruit influencers and content creators.
• Build long-term influencer partnerships.
• Coordinate gifting campaigns and paid collaborations.
• Track influencer performance and ROI.

Community Management

• Respond to comments and direct messages.
• Build relationships with customers and followers.
• Encourage user-generated content.
• Manage online reputation.

Content Creation

• Coordinate with the Creative Director to produce:
• Product photography
• Lifestyle content
• Reels
• TikTok videos
• Stories
• Short-form videos
• Educational content
• Promotional campaigns
• Assist with video planning and scripting.

Analytics & Reporting

• Monitor engagement, reach, impressions, conversions, and follower growth.
• Prepare monthly performance reports.
• Recommend improvements based on analytics.
• Track competitor activity and industry trends.

Brand Management

• Ensure consistent messaging across all platforms.
• Protect and strengthen the brand image.
• Collaborate with the marketing and creative teams on launches and campaigns.

Qualifications

• 5+ years of social media marketing experience.
• 3+ years managing paid social advertising.
• Proven success growing consumer brands.
• Strong understanding of Meta Business Manager.
• Experience with TikTok Ads Manager.
• Experience with Google Ads.
• Excellent copywriting skills.
• Strong English communication.
• Highly organized with excellent attention to detail.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required. Proven results and experience are valued more than formal education.

Preferred Experience

• Beauty, skincare, wellness, supplements, or consumer packaged goods (CPG).
• Amazon brand experience.
• Shopify experience.
• Email marketing.
• SMS marketing.
• Influencer marketing.
• Affiliate marketing.
• UGC campaign management.
• Short-form video strategy.
• Product launches.
• AI-assisted content creation.

Software & Platform Experience

• Meta Business Manager
• TikTok Ads Manager
• Google Ads
• Pinterest Ads
• YouTube Studio
• Shopify
• Klaviyo
• Canva
• CapCut
• Adobe Creative Suite
• ClickUp, Asana, or ----------
• ChatGPT and AI content tools

KPIs
You will be responsible for improving:

• Social media follower growth
• Engagement rate
• Reach and impressions
• Website traffic from social media
• Paid advertising ROAS
• Customer acquisition cost (CAC)
• Cost per click (CPC)
• Click-through rate (CTR)
• Conversion rate
• Influencer ROI
• Email /SMS subscriber growth from social campaigns

What We're Looking For
We are looking for someone who:

• Thinks strategically, not just tactically.
• Understands how to build premium consu