Meta & TikTok Ads Assistant

Happy Staffy Co creates tough, Staffy-tested gear for dogs that destroy everything — chew-proof toys, beds that actually last, and treats dogs go wild for.
We’re a growing, founder-led eCommerce brand, and Meta & TikTok are our main growth channels.

This role supports paid social execution — copywriting, ad uploads, and light optimisation, with clear guidance..

The Role
We’re looking for a freelance Meta & TikTok Ads Assistant to help execute and maintain our paid social campaigns.

This is an execution-focused role, not a strategy or ownership position. You’ll be working inside an existing system, bringing creative ideas to life quickly and accurately.

What You’ll Be Doing

• Writing short-form ad copy for Meta & TikTok (primary text, headlines, hooks)
• Adapting copy into multiple tones (performance-led, cheeky, emotional, UGC-style)
• Uploading ads into Meta Ads Manager & TikTok Ads Manager
• Setting up creatives using existing naming conventions and structures
• Making light optimisations as you train up (e.g. duplicating ads, swapping copy, pausing underperformers — with guidance)
• Keeping campaigns organised and tidy
• Communicating clearly and proactively via Slack

Hours & Availability

• Freelance role
• Approx. 10 hours per week
• Availability across all days including weekends (as required — not fixed shifts)
• Hours may flex depending on launches, testing, or scaling periods

This role suits someone comfortable with async work who can check in most days, even briefly.

You’re a Great Fit If You:

• Have hands-on experience with Meta ads and/or TikTok ads
• Enjoy writing concise, scroll-stopping ad copy
• Understand performance basics (hooks, CTR, creative fatigue — practically, not theoretically)
• Can follow direction closely and execute quickly
• Are organised and detail-oriented inside ad accounts
• Communicate clearly and ask questions when needed
• Like dogs (Staffies = very strong bonus ????)

Nice to Have (Not Required)

• Experience with eCommerce or DTC brands
• Familiarity with UGC-style or native social ads
• Experience working inside another brand’s ad systems or SOPs

How to Apply
Please include:

• A short intro about you

– Screenshots of Meta or TikTok ad accounts you’ve worked in (sensitive data blurred)
– Examples of paid social ad copy you’ve written

Optional (nice to have):
– A short Loom (2–5 min) walking through an ad account or explaining your ad workflow

We’re not looking for spend size, we’re looking for hands-on experience and clean execution.