SEO & AI Content Writer (City Landing Pages + Data-Driven Blogs)

Type: Full-Time | Remote | Long-Term
Location: Philippines preferred
Salary: 50,000 to 80,000 PHP/month (based on experience)
Hours: 40/week

Who We Are
Hellamaid is one of Canada's leading home cleaning brands, operating in 60+ cities with 70,000+ homes cleaned. We've been featured in Forbes, Martha Stewart Living, and Costco Connection. We're now franchising across Canada and the US, and content is a core part of how we grow.

You'll work directly with the founder. No layers, no agency middlemen. Your work goes live and you'll see the results in real dashboards.

The Role
We're hiring a writer who understands that SEO content in 2026 means writing for two audiences at once: humans searching Google, and AI systems (Google AI Overviews, ChatGPT, Perplexity, Claude) d ---------- what to cite.

You'll own two content streams:

1) City landing pages. Rich, genuinely useful content for our city service pages (Toronto, Calgary, Ottawa, and 60+ more). Not thin "we clean homes in [city]" filler. Real local depth: neighbourhoods, pricing context, seasonal cleaning realities, entity-rich sections that AI search can actually understand and surface.

2) Data blogs built for AI referencing. Original, stat-driven articles designed to become citation sources. Think industry data roundups, cleaning cost studies, survey-based content, city comparison pieces. Content that journalists and AI models reference because it contains actual numbers and original findings, not recycled listicles.

What You'll Own

• Writing and publishing city page content at consistent quality and pace
• Researching and producing data-driven blog posts (we'll help source the data, you make it compelling and citable)
• Structuring content for AI Overviews and GEO visibility: clear headings, direct answers, entity coverage, schema-friendly formatting
• Refreshing and upgrading existing pages that underperform
• Building repeatable content frameworks so quality scales across 60+ cities

What We're Looking For

• Excellent written English. Clear, natural, zero fluff. You write like a smart human, not a content mill
• Strong grasp of on-page SEO and how AI search interprets and cites content
• Experience writing local/city service pages or programmatic-style local content
• Comfort working with data: pulling stats, framing findings, making numbers interesting
• Someone who can explain WHY a piece of content will rank or get cited, not just produce word count

Bonus: experience with schema markup, WordPress/Elementor, or tools like Ahrefs

Why This Role Is Good

• Long-term, stable full-time role with a growing brand (we've had tea ---------- mbers for years)
• Direct access to the founder and real strategic input, your ideas actually get implemented
• We invest in AI tools (Claude, and more) so you're working with the best stack, not fighting it
• Bonus and performance pay

How to Apply (Required)
Send:
1) Your CV and 2-3 writing samples (ideally a local/city page and a data or stat-driven article)
2) A Loom video (under 5 minutes) covering:

• Pick any home cleaning company's city page you can find online
• Walk us through what you would change, add, remove, or restructure to make it perform better in Google AND get referenced by AI search
• Tell us one data blog idea you'd write for a cleaning company that AI models would actually cite

Applications with a Loom video will get priority. Applications that are clearly AI-generated with no personal thought will be skipped.