Outreach & Digital PR Specialist (Link Building for Canadian Brand)

Job Description:Outreach & Digital PR Specialist (Link Building)
Type: Full-Time | Remote | Long-Term
Location: Philippines preferred
Salary: 40,000 to 65,000 PHP/month (based on experience)
Hours: 40/week

The Short Version
We need a great outreach person. Someone who can find the right people (journalists, podcast hosts, bloggers, community organizations), write email s they actually reply to, and turn conversations into placements, mentions, and links. You don't need cleaning industry experience. You don't need to have done "local SEO" before. If you've landed real placements in ANY niche, whether that's getting a client on podcasts, into news articles, or featured by other websites, you can do this job. We'll teach you the local strategy part in week one, it's simple.

Who We Are
Hellamaid is one of Canada's leading home cleaning brands, live in 60+ cities with 70,000+ homes cleaned. We've been featured in Forbes, Martha Stewart Living, and Costco Connection. You'll work directly with the founder. No agency layers, fast decisions.What the Job Looks LikeThe strategy is simple: our Toronto page should have links and mentions from Toronto sources. Toronto podcasts, Toronto charities, Toronto news, Toronto business groups. Same for Calgary, Edmonton, and every other city we serve.

Your job is to make that happen:

• Find and research the right local prospects (we'll show you the types we want)
• Write personalized outreach that gets replies
• Pitch angles worth covering: charity partnerships, sponsorships, local data stories, seasonal hooks
• Respond to journalist requests (HARO/Connectively and similar) with our brand
• Track what's working and build the pipeline as we scale city to city
• We have budget for sponsorships and partnerships when the opportunity is right, so you're not begging for free links with nothing to offer.

What Actually Matters

• Excellent written English.
• Your "understand" PR.
• A track record of real outreach wins in any industry: placements, features, podcast bookings, partnerships, links
• Persistence and follow-up discipline. Outreach is a numbers game played with personal touches
• Organized: you can run a pipeline, not just send one-off email s

Note: we already have someone handling directories and citations, so this role is purely the relationship and PR side.

Why This Role Is Good

• Long-term, stable full-time role with a growing franchise brand
• Direct access to the founder, your wins get noticed immediately
• You'll build the playbook for a national brand's local PR from scratch. Excellent portfolio material

How to Apply
1) Start your message with the word "Squeegee"
2) Tell us about your best outreach win. What did you land, how did you get the reply, what was the pitch? A few sentences is fine, or a short Loom if you prefer
3) Attach your CV

That's it. We'll do a paid test project with shortlisted candidates.