Marketing

Digital Marketing & Growth Manager

Full-Time Remote Position — Philippines

Compensation: $1,500 USD per month + Performance Bonuses

SBM Medical is hiring a full-time Digital Marketing & Growth Manager to take ownership of the online marketing systems for two physician-led healthcare brands:

• Hairbot MD — Hair restoration and transplant services
• Reinvi MD — Medical weight loss, hormone optimization, wellness, hair growth, body sculpting, and integrative medicine

This is not a basic virtual assistant or social media posting position.

We are looking for someone who can manage the complete digital marketing process—from generating and nurturing leads to building funnels, managing GoHighLevel, creating automations, reactivating old leads, cross-selling existing patients, coordinating advertising, and tracking results.

You will be expected to take ownership, identify opportunities, recommend improvements, and help build a reliable marketing system that produces consultations and revenue.

Compensation

• $1,500 USD per month
• Full-time position
• Performance bonuses based on measurable results
• Paid twice monthly
• Compensation and performance review after 90 days
• Long-term opportunity to advance into a senior marketing leadership role

Performance bonuses may be earned through:

• Qualified consultations generated
• Improvements in funnel conversion rates
• Revenue generated from lead-reactivation campaigns
• Revenue generated from cross-selling campaigns
• Successful campaign execution
• CRM accuracy and marketing-system improvements
• Achievement of agreed monthly performance goals

Bonuses will be based on results the employee can reasonably influence and will not be based solely on total company revenue.

Primary Responsibilities

GoHighLevel and CRM Management

You will manage the GoHighLevel systems for Hairbot MD and Reinvi MD.

Responsibilities include:

• Building and maintaining workflows and automations
• Managing pipelines and opportunities
• Organizing contacts, tags, custom fields, and lead sources
• Building forms, surveys, quizzes, calendars, and trigger links
• Creating email and SMS campaigns
• Monitoring workflows for errors
• Testing automations before launch
• Managing appointment reminders and confirmations
• Creating no-show and cancellation-recovery campaigns
• Maintaining accurate lead and patient records
• Building marketing dashboards and reports
• Documenting workflows and marketing systems

Funnel Development

You will build and improve funnels for services including:

• Hair-transplant consultations
• Hair-loss assessments
• Hairbot MD Ambassador Program
• Medical weight loss
• Hormone optimization
• Hair-growth treatments
• Emsella
• Body sculpting
• Wellness memberships
• Patient referrals
• Financing and payment options
• Lead reactivation
• Existing-patient cross-selling

You will continually test and improve:

• Headlines
• Offers
• Forms
• Landing pages
• Calls to action
• Booking processes
• Follow-up sequences
• Funnel conversion rates

Lead Nurturing and Follow-Up

You will create and manage campaigns for:

• New leads
• Unresponsive leads
• Missed appointments
• Leads who did not schedule
• Leads who scheduled but did not purchase
• Older leads who may still be interested
• Former patients
• Current patients eligible for additional services
• Patient referrals
• Reviews and testimonials
• Ambassador and influencer outreach

Every lead should have an organized next step and an appropriate follow-up journey.

Reactivation and Cross-Selling

A major part of this position will involve creating campaigns that generate additional revenue from our existing database.

Examples include:

• Hair-transplant patients to PRP, hair-growth treatments, and maintenance programs
• Weight-loss patients to hormone optimization and body sculpting
• Hormone patients to weight management and wellness services
• Existing patients to memberships and additional services
• Previous consultations to updated offers and financing options
• Former patients to follow-up services
• Satisfied patients to referral and review campaigns

The goal is to create thoughtful and relevant patient journeys—not simply send generic promotional messages.

Advertising and Retargeting

You should be able to coordinate or assist with:

• Meta advertising
• Google advertising
• Retargeting campaigns
• Audience development
• Landing-page alignment
• Campaign tracking
• Lead-source attribution
• Creative testing
• Advertising reports
• Coordination with media buyers, designers, or freelancers

You do not need to personally be the best media buyer, graphic designer, copywriter, and video editor. However, you must be able to manage the process, coordinate specialists, review results, and ensure campaigns are completed correctly.

Content and Social Media Coordination

Responsibilities include:

• Developing monthly content calendars
• Writing content briefs
• Writing social media captions
• Writing video hooks and scripts
• Coordinating video and graphic production
• Telling clinic staff what content needs to be recorded
• Organizing patient testimonials and before-and-after content
• Repurposing content across multiple platforms
• Publishing approved content
• Tracking which content generates leads and consultations

We care more about appointments and revenue than followers, likes, or views.

Outreach

You will help develop and manage outreach campaigns involving:

• Previous leads
• Existing patients
• Referral partners
• Community organizations
• Local businesses
• Ambassadors
• Influencers
• Former patients
• Strategic partners

Weekly Reporting

You will provide a weekly marketing report showing:

• Leads generated by source
• Leads contacted
• Response rates
• Consultations booked
• Consultation show rates
• Sales and conversions
• Revenue attributed to campaigns
• Cost per lead
• Cost per booked consultation
• Cost per acquired patient
• Funnel conversion rates
• Pipeline value
• Reactivation revenue
• Cross-selling revenue
• Reviews generated
• Campaigns completed
• Campaigns currently being tested
• Problems requiring leadership attention
• Recommendations for the following week

You must be comfortable being accountable to numbers and measurable results.

Required Qualifications

• At least two years of digital marketing experience
• Strong hands-on experience with GoHighLevel
• Experience creating workflows, automations, pipelines, funnels, and campaigns
• Experience with email and SMS marketing
• Experience building landing pages and lead-nurture sequences
• Strong written and spoken English
• Strong organizational skills
• Ability to interpret marketing and funnel-performance data
• Ability to work independently
• Ability to identify problems and recommend solutions
• Reliable computer and internet connection
• Backup internet connection
• Willingness to overlap at least four hours with U.S. Central Time
• Ability to protect confidential business and patient information

Preferred Qualifications

Experience in any of the following is strongly preferred:

• Medical marketing
• Healthcare marketing
• Dental marketing
• Aesthetic or medspa marketing
• Hair-restoration marketing
• Weight-loss marketing
• Meta Ads
• Google Ads
• Zapier
• Make
• APIs and integrations
• Canva
• WordPress
• Search-engine optimization
• Call tracking
• UTM tracking
• Marketing attribution
• Dashboard development
• Managing video editors or graphic designers

Ideal Candidate

The ideal candidate:

• Takes ownership without needing constant supervision
• Thinks about the entire customer journey
• Understands that leads must be followed up with consistently
• Can balance creativity with analytics
• Notices when automations or funnels are not working
• Makes recommendations instead of only waiting for instructions
• Understands the difference between activity and results
• Communicates clearly when something is delayed or not working
• Can manage multiple campaigns and priorities
• Wants to grow with the company long term

First 90 Days

During the first 90 days, you will be expected to:

• Audit our existing GoHighLevel accounts
• Review all current funnels and automations
• Organize lead sources, tags, pipelines, and contact records
• Identify broken or missing workflows
• Improve immediate lead-response systems
• Build a reliable weekly reporting dashboard
• Create lead-reactivation campaigns
• Create patient cross-selling campaigns
• Improve appointment reminders and no-show recovery
• Document major workflows
• Develop a 90-day marketing and campaign calendar
• Recommend the highest-priority growth opportunities for each brand

Working Schedule

This is a full-time remote position based in the Philippines.

The employee must be available for at least four hours of overlap with U.S. Central Time for meetings, communication, campaign coordination, and collaboration with clinic leadership.

Some tasks may be completed during normal Philippine working hours.

How to Apply

Please provide the following:

1. A brief introduction explaining your marketing experience
2. A résumé or summary of your previous roles
3. A video introduction
4. A Loom walkthrough of a GoHighLevel system you personally built
5. An example of a funnel or landing page you created
6. An example of an email or SMS nurture campaign
7. An example of a marketing report or dashboard
8. Details about your experience with Meta Ads and Google Ads
9. Your available working hours in U.S. Central Time
10. Confirmation that you accept the starting compensation of $1,500 USD per month plus performance bonuses

Please begin your application with the words:

“Patient Journey”

Applications that do not include these words will not be considered.

Finalists will be asked to complete a short paid practical assignment involving a sample GoHighLevel workflow, lead-nurture campaign, funnel review, an