Healthcare (US) Patient Wayfinding - Lead Generation

Healthcare Market Intelligence & Content Specialist

Hiring a Healthcare Market Intelligence & Content Specialist to support our AI Navigation and Indoor Wayfinding solutions for hospitals and healthcare organizations.

This role combines market research, professional writing, and sales support.

Responsibilities

• Monitor online market signals, industry news, community publications, and LinkedIn for hospital expansions, renovations, new construction, and other opportunities.
• Research and write professional case studies demonstrating the measurable benefits of indoor wayfinding technologies.
• Develop evidence-based articles supporting improvements in patient experience, accessibility, staff efficiency, and hospital operations.
• Submit articles and content to appropriate industry publications when approved.
• Prepare qualified opportunities and background research for the Sales Development team.
• Maintain accurate records in the CRM.

Qualifications

• Excellent written English and professional email writing skills.
• Active LinkedIn account with 500+ professional connections.
• Strong research and internet investigation skills.
• Proficient with Microsoft Word, Excel, Outlook, and PowerPoint.
• Experience using CRM software (GoHighLevel preferred).
• Able to write original business content without relying on AI-generated writing.
• Highly organized, detail-oriented, and self-motivated.

Preferred

• Experience in healthcare, healthcare technology, marketing, journalism, business research, or communications.
• Experience writing articles, case studies, newsletters, or professional content.

Success in This Role

You enjoy researching, writing, and identifying organizations that are likely to benefit from new technology. Your work helps educate the market and equips our Sales Development Representatives with qualified opportunities and professional materials that support customer conversations.

Performance Expectations

Success in this role is measured by consistency, quality, and attention to detail.

Identify and document a minimum of (see below) qualified healthcare organizations every four (4) hours based on predefined market signals.
or a new hire:

Weeks 1–2: 5–8 qualified organizations per 4 hours
Weeks 3–4: 8–12
After 60 days: 10–15 consistently per 4 hour shift

Monitor LinkedIn, healthcare news sources, community publications, and organization announcements throughout the workday.
Regularly engage with relevant LinkedIn content by liking and following industry discussions to improve the relevance of future content surfaced by the LinkedIn algorithm.
Identify organizations advertising positions related to Patient Navigation, Patient Experience, Patient Success, Patient Access, Patient Throughput, Care Management, and Director-level leadership roles, as these often indicate organizations investing in patient journey improvements.
For each qualified organization, provide the Sales Development Representative with:
Organization name
Relevant contact name(s) and title(s)
LinkedIn profile link(s)
Supporting market signal or evidence for qualification
Produce well-researched case studies and evidence-based content that support the value of AI-powered indoor wayfinding technologies.
Maintain accurate CRM records and supporting documentation for all assigned activities.

Expanded Details:

Performance Expectations & Commission Qualification

Our goal is to identify organizations that are actively entering a buying cycle, not simply organizations that exist within our target market. Quality is valued over quantity.

Daily Performance Expectations (4-Hour Shift)

Candidates are expected to:

• Identify 8–12 qualified organizations per 4-hour shift.
• Monitor LinkedIn, healthcare news, community publications, press releases, company websites, and other public sources for market signals.
• Regularly engage with relevant LinkedIn content to strengthen their professional network and improve the relevance of industry content surfaced in their feed.
• Grow their professional LinkedIn network by connecting with individuals relevant to our target industries and Ideal Customer Profiles (ICPs).
• Research organizations hiring for positions such as:

• Patient Navigation
• Patient Experience
• Patient Success
• Patient Access
• Patient Throughput
• Care Management
• Director, Vice President, or Executive leadership roles related to these functions
• Provide the Sales Development Representative (SDR) with:

• Organization name
• Primary market signal(s)
• Contact name(s)
• Title(s)
• LinkedIn profile link(s)
• Supporting notes that explain why the organization may be entering a buying cycle

Buying Signal Examples

Examples of market signals include:

• Hospital construction or campus expansion
• Facility renovation or modernization projects
• New outpatient facilities or medical office buildings
• Patient experience or accessibility initiatives
• AI or digital transformation announcements
• Executive leadership changes
• New leadership positions related to patient access, navigation, or operations
• Public announcements regarding operational improvement initiatives
• Industry awards or recognition related to patient experience
• Conference presentations or published articles indicating strategic investment priorities

Hot Lead Qualification

A lead may qualify as a Hot Lead when it demonstrates multiple indicators that the organization is actively preparing for or evaluating a solution.

To qualify, a lead should generally include:

• Three or more independent buying signals
• At least one identified executive or director-level decision maker
• Evidence that the activity or announcement is recent and relevant
• Complete supporting documentation entered into the CRM before SDR outreach begins

Commission Eligibility

Enhanced referral commissions may be earned when:

• The candidate identifies and documents a qualified Hot Lead.
• The opportunity is accepted by Sales Development as meeting the Hot Lead criteria.
• The opportunity is properly attributed to the candidate in the CRM before sales engagement begins.
• The organization progresses into an active sales opportunity in accordance with Vantage Data Group's referral and commission policies.

Our objective is to reward candidates who consistently identify high-quality opportunities that create meaningful business conversations and contribute to long-term customer relationships.

Bonus (no cap) Eligibility Shared with qualified candidates during interview process.
Linkedin Outreach and engagement must be performed during US EST-PST hours