B2B Marketing & Social Media VA

PEO & Health Insurance Consulting Firm — Marketing & Social Media VA (Part-Time · Remote)

About AdviceHR

AdviceHR exists because the health insurance and PEO industry is broken and most companies and their employees are paying the price. We're talking about people who are functionally uninsured, not getting proper medical care, and locked into medical plans they don't understand because a broker prioritized a commission over a family. We're here to change that. We help CEOs, CFOs, and CHROs cut through the noise, stop overpaying, and actually get coverage that works for their people. We build things right, we move with intention, and everything we do is grounded in faith, integrity, and genuine care for the humans on the other side of every decision. If that resonates with you, you'll fit here.

We're hiring a part-time Marketing & Social Media VA who is a self-starter, knows exactly what they're doing, and is ready to bring their full skillset and unlimited creativity to a growing brand. If you thrive with ownership, want to earn extra bonuses based on results, and don't need hand-holding, this is your role.

This position will likely grow into a full-time role with an uncapped bonus/commission plan on top of hourly pay as the company grows. $0.25 per net new follower + $25/qualified inbound lead. Hourly rate based on experience.

What You'll Own

*LinkedIn: Personal Brand (Primary Focus)*

• Build and manage a monthly content calendar for the founder's personal LinkedIn profile
• Write, design, and schedule 3–5 posts per week
• Drive daily community engagement: comments, DMs, follower growth
• Generate inbound leads from C-suite decision makers and HR professionals through organic content and engagement strategy
• Support AdviceHR company brand presence as secondary focus
• Track and report growth metrics, engagement, and inbound lead activity

Some posts will be Christian-based about faith and life. Christianity is not a requirement, but you must be comfortable posting this type of content as part of the content strategy.

*Brand & Visual*

• Create graphics and visual assets for LinkedIn posts and campaigns
• Maintain a consistent, professional visual identity
• Manage and optimize the AdviceHR Google Business Profile
• Support general web presence and online visibility

*Future Growth (Phase 2 — Timeline TBD)*

• Podcast guest speaking coordination and media placements
• Newsletter management and subscriber growth
• Expanded content distribution or other recommendations for lead generation

If you have experience with podcast coordination or newsletter management, please mention that in your application as it's relevant to where this role is headed.

Existing Tools

LinkedIn, HubSpot, and open to any additional tools needed or tools you bring to the table.

You Must Have

• Proven experience managing LinkedIn for B2B executives or professional services firms
• Demonstrated success growing a LinkedIn presence with inbound leads generated or meetings booked from organic content, specific results required
• Portfolio showing measurable follower and engagement growth with real numbers
• Strong written English at an executive level, as you are ghostwriting for a U.S. consultant
• Experience creating graphics for LinkedIn content
• Ability to work independently, take full ownership, and bring creative ideas without being asked
• Reliable internet and partial overlap with U.S. Eastern business hours

HR or insurance industry experience is a plus.

This Role Is NOT For You If

• Your LinkedIn experience is B2C, lifestyle, or influencer-focused
• You cannot show specific growth metrics or inbound lead results from past clients or at a minimum provide references.
• You need daily direction to produce content
• You have never written for a U.S.-based executive or business

*Shortlisted candidates will be contacted within 10 business days.*