Expert Meta Media Buyer for Healthcare Marketing Agency (Facebook/Instagram Ads)

ABOUT US

We're Ippon Media, a marketing agency that helps primary care physician (PCP) practices grow through paid advertising. We run performance-driven Meta (Facebook & Instagram) campaigns that book real patients for our doctor clients. We're scaling and need an experienced media buyer to own campaigns end to end.

WHAT YOU'LL DO

• Build, launch, and manage Meta ad campaigns from scratch (Facebook & Instagram)
• Create and iterate on ad creatives — images, video edits, and copy that convert
• Optimize campaigns for cost per lead and return on ad spend (budgets, audiences, bidding, placements)
• Run A/B tests on creatives, angles, and audiences, then scale winners
• Monitor performance daily and adjust to hit client targets
• Manage the pixel, Conversions API, and event tracking setup
• Report on results clearly and flag what's working and what isn't
• Stay current on Meta policy, especially for the healthcare/medical space

WHO WE'RE LOOKING FOR

This is an expert-level role — not for beginners. You should be able to take a client account and run it independently.

Required:

• 3+ years hands-on managing Meta ad campaigns (agency or lead-gen experience strongly preferred)
• Proven track record driving leads/appointments profitably (be ready to share results or case studies)
• Fluent in Ads Manager, audience building, and campaign structure (ABO/CBO, Advantage+)
• Comfortable making creatives — able to storyboard, edit short-form video, and write direct-response copy
• Strong grasp of pixel, CAPI, and conversion tracking
• Excellent written English and clear communicator
• Reliable, self-directed, and detail-oriented

Nice to have:

• Experience advertising for doctors, clinics, dental, or other local/medical services
• Familiarity with Meta's rules for health-related advertising
• Basic design skills (Canva, CapCut, or similar)

WHY JOIN US

• Long-term, stable role with room to grow as we scale
• Work directly with the founder — real ownership, not a cog in a machine
• Flexible hours, fully remote

HOW TO APPLY

Please include:
1. A short intro on your Meta buying experience (which niches, how long)
2. 1-2 examples of results you've driven (screenshots or numbers welcome)
3. Your availability (hours/week) and desired rate within the range

To confirm you read this, start your application with the word "PATIENTS."

We review every application and reply to strong fits quickly. Looking forward to meeting you.