DTC Meta Ads Copywriter (Skincare)

We're looking for an experienced direct-response copywriter who specializes in DTC skincare Meta ads. This is a remote, project-based role with new projects assigned daily.

Compensation is per project, with typical earnings ranging between $1,000 – $2,000+ per month, depending on workload and performance.

Requirements:
> Proven experience writing high-converting Meta ad copy for DTC skincare or beauty brands.
> Strong understanding of customer psychology, awareness levels, and direct-response marketing.
> Able to conduct deep customer research using reviews, Reddit, >Facebook com ments, competitor ads, and other research sources.
> Excellent understanding of customer language and pain points for women aged 45+.

Must understand skincare angles such as:
> Sagging jowls
> Turkey neck / loose neck skin
> Saggy arms
> Fine lines & wrinkles
> Crow's feet
> Under-eye bags & puffiness
> Loss of collagen & skin firmness
> Menopause-related skin changes

Responsibilities:
> Write high-converting Meta ad scripts.
> Create multiple copy variations from winning ads.
> Rewrite scripts from one angle to another while maintaining the core hook.
> Adapt winning/swiped ads to fit our product, market, audience, and compliance requirements.
> Turn one concept into multiple ad formats (UGC, founder, problem/solution, testimonial, educational, VSL, etc.).
> Develop fresh hooks, headlines, CTAs, and body copy.
> Continuously research competitors, customer reviews, and emerging skincare trends to generate new winning angles.

Ideal Candidate:
> Has worked with 7-figure+ DTC brands.
> Understands Meta ad creative strategy, not just copywriting.
> Knows how to write for different awareness levels and buyer sophistication.
> Fast turnaround and receptive to feedback and iterations.
> Fluent English with exceptional attention to detail.

When applying, please include:

• Your best-performing DTC skincare Meta ads.
• Any metrics (CPA, ROAS, CTR, etc.) you're able to share.
• A short explanation of your research process before writing copy.

To help us filter applications, type the word "DIRECT" as the subject line of your application.