Hiring: Healthcare Digital Marketing & AI Growth Specialist (Remote)

Trillionheir Care Collective is a growing Texas home healthcare agency dedicated to providing exceptional in-home care services for seniors, veterans, adults, children, and individuals with intellectual and developmental disabilities.

We’re looking for an experienced Healthcare Digital Marketing & AI Growth Specialist to help us become one of the most recognized home healthcare agencies in Texas through ethical, data-driven marketing.

What You’ll Own

This is a results-driven position focused on generating qualified leads, improving search rankings, and increasing brand visibility.

Your responsibilities include:

SEO & Local SEO

• Develop and execute a comprehensive healthcare SEO strategy
• Create high-converting city and county location pages
• Optimize existing website content
• Perform keyword research for home care and healthcare services
• Improve Google rankings using white-hat SEO practices
• Conduct competitor analysis and identify content opportunities
• Build high-quality white-hat backlinks
• Optimize website speed, technical SEO, and schema markup
• Improve visibility in AI-powered search platforms

Google Business Profile

• Fully optimize and manage our Google Business Profile
• Increase local map rankings
• Publish Google Business Profile posts regularly
• Manage Q&A and business updates
• Develop strategies to generate more positive reviews
• Improve visibility in local search results

Google Ads

• Plan, launch, and optimize Google Ads campaigns
• Manage campaign budgets
• Improve Quality Scores
• Lower cost per lead
• Increase qualified inquiries
• Build landing pages with high conversion rates
• Track ROI and conversion metrics

AI & Marketing Automation

• Build AI-powered lead generation workflows
• Implement marketing automation
• Create automated follow-up campaigns
• Integrate CRM automation
• Develop AI-assisted content workflows
• Improve lead nurturing and conversion processes

Social Media Marketing

Manage and grow our presence on:

• Facebook
• Instagram
• LinkedIn
• Google Business Profile
• YouTube Shorts
• TikTok (optional)

Responsibilities include:

• Content planning
• Educational posts
• Reels and short-form videos
• Patient and caregiver engagement
• Brand awareness campaigns
• Community growth
• Paid social advertising

Content Marketing

Create:

• SEO-optimized healthcare blogs
• Landing pages
• Email newsletters
• Referral partner content
• Patient education resources
• Video scripts
• Press releases

Analytics & Reporting

• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Monthly KPI reporting
• Lead source reporting
• Conversion tracking

Competitor Research

Analyze competing home healthcare agencies to identify:

• Keyword opportunities
• Content gaps
• Backlink opportunities
• Paid advertising strategies
• Service positioning
• Local search opportunities

Required Experience

• 5+ years in SEO and digital marketing
• Experience marketing healthcare, home care, home health, hospice, senior care, behavioral health, or medical practices
• Google Ads certification preferred
• Strong Local SEO experience
• Google Business Profile optimization
• White-hat backlink strategy
• Technical SEO knowledge
• Experience with AI marketing tools
• Experience with automation platforms
• Experience with GoHighLevel or similar CRM
• Excellent English communication skills

Preferred Skills

Experience with:

• ChatGPT
• Claude
• Canva
• Google Analytics 4
• Google Search Console
• Google Ads
• Google Business Profile
• WordPress or GoHighLevel websites
• Meta Ads Manager
• LinkedIn Campaign Manager
• Zapier
• ----------
• SEMrush
• Ahrefs
• BrightLocal
• Screaming Frog

Success Metrics

You will be expected to:

• Increase qualified leads every month
• Improve Google rankings for targeted services
• Grow website traffic
• Increase Google Business Profile visibility
• Improve conversion rates
• Generate referral inquiries
• Increase social media engagement
• Build high-quality backlinks
• Lower cost per lead
• Maintain ethical, white-hat SEO practices

What to Submit

Please include:

• Resume
• Portfolio
• Case studies showing measurable SEO or Google Ads results
• Examples of healthcare websites you’ve optimized
• Google Ads and Google Analytics certifications (if applicable)
• Your three biggest marketing successes
• A brief video introducing yourself

Please do not apply if your experience is limited to posting on social media without proven results in SEO, Google Ads, Local SEO, or healthcare marketing.

We’re looking for a strategic marketing professional who can help Trillionheir Care Collective become a leading home healthcare provider through measurable, long-term growth.