Online Fitness Coaching DM Setter

FLEX METHOD · JOB AD ·
DM Setter · Inbound Leads & Lead Magnet Follow-Up

DM SETTER · FLEX METHOD (REMOTE, AU)
Part-time, around 40 hours a week · Retainer + commission · Work from anywhere

Who we are
Flex Method is an online coaching company. We help everyday people lose fat, build muscle and actually understand their training and nutrition, with individualised programs, real check-ins and honest coaching. No crash diets or 30-day miracles. Our content, ads and free resources bring in a steady stream of people who already want help. Your job is to be the first person they talk to.

The role
You will run our Instagram DMs. Ads and free guides (our lead magnets) bring people into the inbox every day. You reply fast, have a real conversation, work out whether we can genuinely help them, and book the good fits onto a call with our team. You are not selling in the DMs and you are never pushy. You are the friendly, switched-on first impression of a brand people already trust.

Day to day that looks like: answering new leads quickly, following up everyone who downloads one of our guides, asking good questions about their goal and their situation, being upfront about what coaching involves and costs, booking calls, sending reminders so people actually show up, and keeping the lead sheet tidy.

You need to know your stuff
You do not need to be a qualified coach, but you must know training and nutrition basics well enough to hold a real conversation: what a calorie deficit is, why protein matters, what progressive overload means, why fat loss and muscle building are usually separate phases. If someone asks whether they can grow their glutes while losing fat, you should have a sensible, honest answer and know when to say that is exactly what the call is for. If you train and track your own food, you will feel at home here.

We are looking for someone who
Writes naturally and warmly, and sounds like a person, never a script
Is organised and obsessive about follow-up, because speed and consistency win this role
Can cover split shifts across the week including some evenings and weekend windows (AEST)
Has setting, sales, customer service or coaching-adjacent experience (a plus, not a must)
Is honest enough to tell someone we are not the right fit when we are not

Pay
Monthly retainer plus commission on every booked call that shows up, with tiered rates that climb when your volume and show rate are strong, plus a bonus for every client who signs from a call you booked. Realistic earnings are $2,000 to $4,500 AUD per month depending on performance. Full structure shared at interview.

How to apply
Send us a DM on ---------- with: (1) a message or voice memo on why this role suits you, (2) one or two lines on your own training or education within our niche industry, and (3) start a convo with us

(we are going to respond as a potential client and your aim is to qualify us and move us toward a booked call)' We read every application. The reply to the test messages matters more than your resume.

"Hey Koben!

Thanks for reaching out.

I would love to know motivated you to take action? (the ad, obviously. but why now?)

If you could achieve one thing over the next 3 months with us what would it be?

Hattie x"

From that ---------- nt we are roleplaying as a potential client, and your job is to do exactly what this role does every day: have a real conversation, qualify us, and move us to a booked call.

What we mean by qualify: by the end of the conversation you should genuinely know our goal, what's driving us to change now, what we're currently doing for training and food, what's been getting in the way, and whether we're actually ready to start and in a position to commit to coaching. If you can highlight some road blocks on the way this is also great, diagnosing without giving away too much as it will be the purpose of the sales call.

That last one matters and it's the one most people fumble. Do not quote prices and do not ask us what we can afford. Your job is to work out whether the investment of money, time and effort is right for us and whether we're in a position to say yes, without ever making it feel like a wallet check. How you get there is up to you, and that's exactly what we're watching.

The finish line: once you're confident we're a fit, book us in. Send a booking link with a line that makes us want to show up (any placeholder link is fine for this exercise, we're assessing the move, not the URL).

the conversation matters more than your resume. If you can make two coaches who do this for a living feel understood and happy to book a call, you can do this job.

If you apply without sending this message at the end it may be ignored

IMPORTANT EDIT: We are not against the use of AI as a tool to help, however if you are unable to at least make it sound like youre not using AI you will not get the role. So far every response is 100% chat GPT, vague with no direction from the setter.