Social Media Advertising Specialist

We are seeking an experienced Paid Social Media Advertising Specialist to develop, launch, and optimize Facebook and Instagram advertising campaigns designed to generate qualified leads for The Solution Method. Opportunity for additional hours is available for candidates with experience or interest in content creation, organic social media growth, and social media management.

Job paid per gig with bonus potential and the possibility of leading to part time work per week depending on successful lead generation.

Primary Responsibilities
Develop Facebook and Instagram advertising campaigns.
Create compelling ad copy and ad creatives.
Build and test multiple advertising campaigns.
Monitor campaign performance and optimize based on results.
Conduct A/B testing to improve lead quality and cost per lead.
Create audience targeting strategies.
Build retargeting campaigns.
Collaborate on landing page improvements.
Analyze campaign performance and provide recommendations.
Stay current on Meta advertising trends and best practices.

Qualifications
Minimum 3–5 years running Meta ads. (or proven track record)
Proven experience generating leads.
Strong copywriting.
Canva experience.
Meta Business Suite.

Facebook Ads Manager.
Understanding of audience targeting.
Google Analytics (nice bonus)
Landing page optimization
Experience with nonprofits or education (bonus)