Digital Advertising & Paid Media Specialist

ABOUT MEDSALES NETWORK

MedSales Network is a healthcare sales platform connecting healthcare sales professionals, recruiters, hiring managers, and healthcare companies. Our mission is to become the leading platform for healthcare sales careers, recruiting, networking, and industry growth.

POSITION OVERVIEW

We are seeking a Digital Advertising & Paid Media Specialist to help grow MedSales Network through strategic advertising campaigns across multiple online platforms.

This role is responsible for creating, managing, monitoring, and optimizing paid advertising campaigns that generate candidate signups, employer leads, brand awareness, and platform growth.

The ideal candidate understands digital marketing, audience targeting, lead generation, campaign optimization, and performance reporting.

RESPONSIBILITIES

Paid Advertising Management

• Create and manage advertising campaigns
• Monitor campaign performance daily
• Optimize campaigns for lead generation and conversions
• Test different audiences, creatives, and messaging
• Manage advertising budgets responsibly

Advertising Platforms

Experience with one or more of the following:

• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• TikTok Ads
• Reddit Ads
• Google Ads
• YouTube Ads
• X (Twitter ) Ads
• Additional advertising platforms as needed

Audience Targeting

Build and manage audiences including:

• Healthcare sales professionals
• Medical device sales representatives
• Pharmaceutical sales representatives
• Recruiters
• Hiring managers
• Healthcare companies
• Sales leaders
• Business owners

Campaign Development

• Create ad copy
• Develop campaign concepts
• Coordinate creative requests
• Launch and monitor campaigns
• Conduct A/B testing
• Improve campaign performance over time

Lead Generation

• Generate qualified employer leads
• Generate candidate registrations
• Support platform growth initiatives
• Assist with promotional campaigns
• Track lead quality and campaign effectiveness

Analytics & Reporting

• Monitor campaign performance
• Analyze advertising results
• Identify opportunities for improvement
• Track conversion rates
• Prepare performance reports
• Recommend future advertising strategies

Administrative Support

• Maintain advertising records
• Organize campaign assets
• Track budgets and spending
• Support marketing initiatives as assigned

REQUIREMENTS

• Experience running digital advertising campaigns
• Experience with Facebook Ads Manager
• Experience with LinkedIn advertising
• Experience with TikTok advertising
• Understanding of audience targeting
• Understanding of lead generation
• Strong analytical skills
• Excellent written English communication
• Ability to work independently

PREFERRED QUALIFICATIONS

• Google Ads experience
• Reddit Ads experience
• Healthcare marketing experience
• Recruiting industry experience
• Marketing analytics experience
• Funnel-building experience
• CRM experience

WHAT WE ARE LOOKING FOR

We are seeking someone who is:

• Data-driven
• Organized
• Detail-oriented
• Analytical
• Results-focused
• Creative
• Self-motivated

TO APPLY

Please submit:

Resume
Short video introduction (1-2 minutes)
Advertising platforms you have managed
Examples of campaigns you have worked on
Results you achieved from previous campaigns
Why you would be a good fit for this role

BENEFITS

• Remote work environment
• Flexible schedule
• Paid Vacation
• Paid Time Off (PTO)
• Bonus Opportunities
• Commission Opportunities
• Professional Development Opportunities
• Opportunities for Advancement

This position offers opportunities for additional responsibilities and long-term growth based on performance and contribution.