Growth & Funnel Marketer (Ads, VSLs & Funnels) - Remote, Full-Time, EU hours

We're a leading German health & wellbeing brand, relaunching a DTC line in the clean-air / wellness space. (Confidential hire - we'll tell you exactly which brand on our first call.) Product and customers are there - what's missing is a growth engine. That's yours to build. We want a marketer with entrepreneurial ownership who treats this brand like their own - with real upside if it works, including the path to run it.

Your mission (first 6-9 months): crack profitable customer acquisition and bring the brand back to growth.

THE HEART OF THE ROLE - DIRECT RESPONSE & FUNNEL BUILDING:
You're the creative brain behind our ads and our funnels. You research the market & customer (reviews, forums, competitor VSLs), find the mechanism, angles & hooks, and write the scripts & briefs for advertorials, VSLs and ads. Then you build the funnel around them: Ads -> Advertorial / VSL / Quiz / Presell page -> Landing page -> Shopify checkout. It's not a me-too product: it's science-backed, with real studies, a proven mechanism and media features behind it - so you'll have real proof and authority to build your funnels around (ideal for direct response). We work off proven direct-response playbooks and use AI heavily.

WHAT YOU'LL OWN:

• Creative strategy: research -> mechanism -> angles -> hooks -> scripts & briefs (advertorials, VSLs, ads)
• Produce or direct: produce yourself (video + static, with AI) or brief & direct an editor (we can add one)
• Build the funnels with (AI-)landing-page builders & Shopify
• Run & read the ads (Meta first; native like Taboola/Outbrain ideal; Google a plus): test hooks aggressively, kill losers, scale winners
• Catch non-converters: remarketing + email automation + lead-magnet funnels
• Help run the Shopify shop (products, pages, merchandising, conversion) - a support task at first, can grow over time
• Jump in across the business where needed (product, ops - whatever moves the needle); you like to roll up your sleeves and take ownership

YOU:

• ~3+ years in performance/growth or direct-response marketing with real results (numbers)
• Direct-response to the core: mechanisms, angles, hooks, scripts, VSLs, advertorials + persuasion psychology
• You can produce (video + image with AI) or at least brief & direct an editor
• Built funnels end-to-end (with (AI-)landing-page builders & Shopify)
• AI-native (or hungry to master it)
• Numbers-aware: read & understand analytics and iterate - creative + copy win, not campaign mechanics
• Comfortable across the full stack (Shopify/CRO, email /CRM, reading analytics, AI workflows) - SEO know-how a plus, not required
• Above all: growth mindset & a strong will to learn, entrepreneurial ownership, and real drive - you learn fast, own outcomes, and outwork the problem
• Full-time, with a few hours of daily overlap with European (CET) hours

WHAT WE OFFER:

• A real brand + a German company's infrastructure behind you
• A product with real substance to sell - studies, a genuine mechanism and media features = ideal for direct response (proof + authority)
• Competitive salary ($2,000-3,500/month + performance upside) - exact number depending on your experience & track record - and the path to lead the brand
• A paid trial project first (real work, real pay)
• European (German) working hours - a friendlier schedule for you
• Work directly with an experienced serial founder - build & scale, hands-on

HOW TO APPLY (read carefully - this filters out copy-paste):
1. Start your message with the word "CLEANAIR" so we know you read the full post.
2. Send 2-3 concrete work samples: real ads / advertorials / VSLs / funnels YOU built (links or screenshots, with numbers if possible).
3. In 3-5 sentences: walk me through one funnel you built (ad -> page -> conversion) and the result.
4. One line: a favorite marketing resource (book, expert, YouTube, podcast...) + one specific thing you actually apply from it.

We read every application that follows these 4 steps. Generic applications get ignored.