Email Marketing Manager - Klaviyo (Cycling Apparel Brand)

Grid Rider is a made-to-order cycling apparel brand selling on Shopify to an active cycling audience. We're hiring someone to fully own email marketing as its own channel. We do want you to just send what we tell you, but plan the calendar, build and optimize automated flows, grow the list, and report on what's working. We already use Klaviyo with existing templates, lists, and product data to build from. Responsibilities

• Own the email marketing calendar: plan and execute recurring campaigns (promotions, new drops, policy/UGC content) without needing everything spelled out for you
• Build and continuously improve Klaviyo flows: welcome series, abandoned cart/checkout, post-purchase, win-back, and any others that make sense for a made-to-order brand
• Segment the list meaningfully (purchase history, engagement, customer type, including wholesale/bulk buyers) rather than blasting everyone the same message
• Write or adapt copy that fits our tone: calm, plain, solution-oriented, and appropriate for an older audience (avoid overly “hypey” D2C copy)
• Drive list growth: popups, signup incentives, and other tactics appropriate for a Shopify store
• Track and report core metrics (open rate, click rate, revenue per email/flow) and propose changes based on what the data shows
• Keep suppression lists and deliverability healthy (bounce/complaint management, sender reputation)

Requirements

• Demonstrated hands-on Klaviyo experience, not just “familiar with,” able to show flows or campaigns you've built
• Able to design the emails themselves in Figma, Canva, or a similar tool with clean, on-brand layouts, not just copy dropped into a default template
• Comfortable owning a channel with minimal day-to-day direction (this is not a “tell me exactly what to send” role)
• Strong written English and a good ear for tone as you'll be writing to real customers
• E-commerce/Shopify experience preferred
• Bonus: experience with an older or lifestyle/hobbyist customer base, or apparel/DTC brands specifically

Hours ~20 hours/week, part-time. Starts with a paid 2–4 week paid trial. How to Apply Reply with: (1) 2–3 examples of Klaviyo flows or campaigns you've designed and built yourself - include the actual email design, not just copy (Figma/Canva files, screenshots, or a portfolio link, with metrics if you have them), (2) your available hours with time zone, and (3) a one-paragraph answer to: “If you had a Shopify store with a 30-day abandoned cart problem and no flows set up yet, what would you build first, and why?” Applications without #1 and #3 won't be considered.