Growth & Content Marketing Manager
Full-Time | Work From Home | Philippines-Based Australian Business Hours (Melbourne Time) This role is much more than a social media coordinator. The successful candidate will be responsible for building and managing a complete marketing and lead-generation engine focused on B2B growth, HubSpot automation, content marketing, and sales support.
Mandatory Requirements 1. Excellent English Communication Skills
- Near-native written and spoken English
- Ability to write professional marketing copy
- Ability to interview stakeholders and convert insights into content
- Comfortable attending meetings with Australian management and sales teams
2. Strong HubSpot Experience (Essential) The candidate must have practical, hands-on experience with:
- HubSpot CRM
- Landing page creation
- Forms and lead capture
- Email marketing campaigns
- Workflow automation
- Lead nurturing sequences
- Contact segmentation
- Sales sequences
- Reporting and analytics
This is one of the most critical requirements of the role.
3. B2B Marketing Experience Minimum:
- 3+ years B2B marketing experience
- Understanding of sales funnels
- Lead generation strategies
- Marketing automation
- Customer journey mapping
- Content-led marketing
Experience working with Australian, UK, or US clients would be highly advantageous.
4. Content Creation Skills Must be able to:
- Write LinkedIn posts
- Write blogs and articles
- Create lead magnets
- Produce short-form videos (liaise with the web & design team)
- Create marketing graphics (liaise with the web & design team)
- Repurpose content into multiple formats
Experience creating content for:
- LinkedIn
- Facebook
- Instagram
- YouTube
- TikTok
is essential.
5. Web and Graphic Design Team Collaboration
- Collaborate with Web and Graphic Design team to ensure design and website deliverables align with marketing objectives, timelines, and brand standards.
- Translate marketing objectives into clear project briefs, technical requirements, and deliverables.
- Prioritize and manage workflow for:
o Graphic design requirements o Website updates and enhancements o Landing page development and optimization o Campaign asset creation o Promotional content implementation
- Collaborate with Web and Graphic Design team to improve user experience, conversion rates, and campaign performance.
- Coordinate with the team for any website content updates, landing page creation, and ongoing optimization initiatives.
- Coordinate testing and quality assurance.
- Ensure websites and landing pages support campaign objectives and customer journeys.
6. AI Content Creation Tools Strong experience using AI tools such as:
- ChatGPT
- Claude
- Gemini
- Midjourney
- Canva AI
- Adobe Firefly
- AI video generation platforms
The client specifically wants someone who can leverage AI to increase efficiency.
7. Data & Reporting Skills Must be comfortable:
- Tracking KPIs
- Monitoring lead generation performance
- Reporting campaign results
- Analysing marketing effectiveness
- Using HubSpot reporting dashboards
Personal Attributes Required The successful candidate should be: Essential
- Self-motivated
- Proactive
- Results-focused
- Commercially minded
- Organised
- Able to work independently from home
- Comfortable dealing with senior executives
Important
- Fast learner
- Problem solver
- Process-driven
- Strong attention to detail
- Able to manage multiple projects simultaneously
Work Requirements Location
- Philippines
- Work From Home
Hours
- Full-time
- Monday to Friday
- Melbourne, Australia business hours
- Approx. 8:30am – 5:00p ---------- lbourne time
Leave
- Holidays: 20 days paid holiday per year accrued
- Sick Leave: 10 days paid sick leave per year accrued, provided with a medical certificate
- Public Holidays: Australian Public Holidays
Equipment Required
- Reliable internet connection
- Modern computer/laptop
- Quality headset
- Quiet home office environment
- Backup internet preferred
Recommended Recruitment Criteria Must Have ? Excellent English communication ? 3+ years B2B Marketing experience ? Strong HubSpot experience ? Canva proficiency ? Content creation experience ? Marketing automation experience ? AI tools experience ? Work-from-home setup ? Available during Melbourne business hours
Highly Desirable ? Adobe Creative Suite experience ? Australian client experience ? LinkedIn growth marketing experience ? Lead generation campaign experience ? Experience in Aged Care, Education, Medical, or Industrial sectors
Salary (Philippines)
